Application Integration and Web Services
Silos of information are out. Integrated applications are in. So how do you start? Let’s take a look at integration technology called Web Services, and the issues that you’ll need to think about when...
View ArticleThe Case for Web Services
The web has become the global network for information exchange. If you do the math, as Web Services become pervasive, web services could affect almost 2 billion servers. Middleware that leverages this...
View ArticleCreating User Demand for Application Functionality
When IT implements a new system, it seems like users ought to be overjoyed at getting some new functionality that IT knows will make their lives easier and their business more streamlined. Then how...
View ArticleManaging Email Marketing: It's All About Deliverabililty
I have learned a lot recently about managing the sending of emails -- from your website or customer portal/community, or from your marketing DB. There are a bunch of issues to effectively managing the...
View ArticleThe Promise of Technology for Marketing
The promise of technology for marketing departments is to increase the ratio of dollars invested in sales and marketing to revenue realized. Marketing organizations are finding that in order to receive...
View ArticleHow the IT ‘Status Quo’ Hurts Online Business Implementations
As posted in Marketing Interactions: “How Agile is your technology?” – good question! How have the “status quo” practices implemented by your IT group or systems vendor stifled your ability to get what...
View ArticleThe problem of Vision
In this post, I explore the notion of vision, and how knowing everything before you start is a recipe for missed opportunities and inflexible implementations. I’m not saying don’t have your ducks in a...
View ArticleThe Solution Cycle – A Breakthrough Concept For Managing your Online Initiatives
Understanding the solution cycle and preparing to manage it proactively is critical to implementing successful online initiatives. Let’s explore what this concept I’m labeling the “solution cycle” is...
View ArticleHow the Solution Cycle Empowers Companies
The factor most under appreciated in achieving an online initiative that delivers on its promise is what we refer to as Solution Cycle Management. In other words, there will always be a problem to be...
View ArticleCheck out my new blog: www.salesxmarketing.com
I've retired this blog (obviously given my last posting date), and started a 'new' one specifically targeted to the Alignment/Synchronization of Sales and Marketing -- and how technology enables /...
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